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5 key traits of a successful PR professional
By John Trader | Posted: February 20, 2012 To be successful in the world of modern public relations, there are certain essential characteristics that one must possess to fight adversity, capitalize on...
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Study: Partying pics on Facebook not so ugly to employers
By Michael Sebastian | Posted: February 21, 2012 Got loads of friends, sexy travel photos, and long list of interests on Facebook page? Congratulations, you’re going to be a hit in the business world....
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PR crisis at SXSW: Media slams firm for ‘Homeless Hotspots’
CRISIS COMMUNICATIONS | Michael Sebastian PR crisis at SXSW: Media slams firm for ‘Homeless Hotspots’ The campaign, which turned homeless people into Internet hotspots, gained attention—lots of it,...
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5 crisis PR lessons from the Goldman Sachs resignation letter
Crisis Communications 5 crisis PR lessons from the Goldman Sachs resignation letter A damning resignation letter from a Goldman Sachs executives appeared in today’s New York Times. How the company...
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The 5 worst media disasters in March
What do sluts, hoodies, and a popular children’s toy have in common? If you said they all made March’s month-end media disasters list, you’d be right. (If you came up with any other answer to that...
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4 ways to improve quotes in press releases
What will sink your press release faster than an iceberg on a foggy night? Well, besides clichés, superlatives, and meaningless terms such as “cutting-edge,” using poorly worded quotes will have...
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When the best apology is none at all
By Jenn Dahm Editor’s note: PR Daily ran a story on Thursday debating the pros and cons of brands issuing an apology during a crisis. (You can read it here.) The author argued in favor of apologizing....
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10 amusing Twitter bios to inspire you
The challenge: You have 160 characters to explain who you are and what you’re about on a networking site that takes its brevity seriously. Most of us play it safe; for example, I offer: “Social media...
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Adidas apologizes, pulls ‘shackles’ shoes deemed racist By Michael Sebastian...
This story has been updated. You know you’re in for a long day when you have to make this statement to the media: “Any suggestion that this is linked to slavery is untruthful.” That is part of the...
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The 5 Facebook posts you should delete By Kevin Allen
For brands that dally in social media spaces—Facebook in particular—transparency and authenticity are the key to gaining popularity and earning “likes.” So it’s a difficult decision whether to delete a...
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